Meet attendees before the event even begins.

Sidekick Spark is the fastest way to give your attendees a smart, personalized event experience. Embed it on your existing site with one line of code. No app download. No implementation project. Free to try.

Any website
1,000 free credits to start
Live in under 10 minutes
Mobile app screen showing FictionFest'25 welcome message, date March 25, 2026, a colorful planet with rings and rocket illustration, and agenda navigation.
AWS Expo event with crowds under a large illuminated AWS logo, promoting visit from Tue 25 to Fri 28 at Convention Center with a call to view details.Profile card with photo of a woman, named Andi Lane, Project Manager at Big Corp, with a gradient background and arrow icons.
Calendar view showing two sessions: 'The Impact of Big Data on Enterprise Software' at 8 AM in Dolby Theater and 'Sustainability at Scale for Data Centers' at 9 AM in Room 12B.Button with a purple badge icon and text saying 'Get your badge' and 'Scan your QR on badge to complete this activity' with a +100 star reward.
Sidekick app data dashboardSidekick app attendee profile feature
Mobile screen showing welcome messages for FictionFest'25 with an illustration of a planet with rings and a rocket in space.

Not a chatbot. An event companion.

Spark isn't rules-based — it understands your specific event: sessions, schedules, speakers, venues, policies. It gives every attendee answers that feel thoughtful, not canned. That's the difference between a tool and a companion.
Every question answered. Every attendee ready.
Attendees ask anything — which sessions to attend, where to go, what to bring. Spark answers with real, contextual intelligence trained on your specific event content. Not keyword matching. Not generic FAQ links. It knows your event.
No IT tickets. No procurement cycle. No waiting.
One embed code — same effort as adding a Google Analytics tag. Works on Squarespace, Webflow, WordPress, or any custom-built site. Most teams are live in under 10 minutes, with no developers required.
Already using an event app? Spark fills the gap.
Spark covers the pre-event window your mobile app doesn't touch: the 2–4 weeks when attendees are on your website and the app hasn't been downloaded yet.
Shared Credits. Every Spark conversation draws from the same AI creditpool as mobile Sidekick. One balance across your website and your app - no seperate billling.
60%+
Reduction in pre-event support tickets reported by event teams
< 10 min
Average time from sign-up to live widget on your event site
1,000
Free credits to start — enough for a real first event, no card required

Your Attendees Deserve More Than a Static FAQ.

Attendees land on your event website weeks before showtime with real questions. Right now, they either dig through a static FAQ, email your team, or give up. That's not a small problem — it's the first impression your event makes. Spark turns that missed window into your best attendee touchpoint.

Trained on your event, not the internet
Spark learns your agenda, speakers, venue details, policies, and FAQs. It answers with confidence because it was built for your event — not a generic knowledge base. Upload a PDF, paste text, or connect a URL. Spark handles the rest.
Captures the highest-intent moment
Your website gets its biggest traffic spike in the 2–3 weeks before the event. Right now that window goes to waste. Spark turns it into a concierge experience that sets the tone for your entire event — before attendees ever walk in the door.
Consistent at any scale
Whether it's the first attendee or the ten-thousandth, Spark gives the same excellent answer. No inconsistency. No support queue. No burned-out event team. Built for events at the scale of Dreamforce. Ready for yours.
Dramatically fewer support emails
The questions that flood your inbox every cycle — Spark handles them automatically. Most teams report a 60%+ reduction in pre-event support volume. Your team can focus on running the show.

Not a chatbot. An event companion.

Spark isn't rules-based — it understands your specific event: sessions, schedules, speakers, venues, policies. It gives every attendee answers that feel thoughtful, not canned. That's the difference between a tool and a companion.
Classic Event Mobile App
Schedules, sessions, and attendee networking without AI.
Sidekick™ Spark Event Website AI Embed
AI event companion widget that lives on your event website. Answers attendee questions before the event begins. Live in under 10 minutes.
Sidekick™ AI as Home Screen
Power your event mobile app with intelligence — proactive nudges, real-time recommendations, and sponsor matching via Sidekick Now & Orchestrate.
Fully Agentic
Beacon-aware location intelligence via Sidekick Here (Crowd Connected), full agenda orchestration, and sponsor CRM integration.

Live on your site in three steps.

No developers. No onboarding calls. No approval cycle. Decide this morning, live by lunch.
1
2
3
Create your event in Spark
Sign up, select your credit plan, and create an event. Sidekick GPT automatically generates a Sidekick Spark for your event — sensible defaults from day one, no configuration expertise required.
Upload your event content
Drop in your agenda, speaker bios, venue details, and FAQs. Paste text, upload PDFs, or connect a URL — Spark learns your specific event and is ready to answer in minutes. You don't need everything perfect on day one.
Paste one embed code
One snippet on your event website — the same way you'd add a Google Analytics tag or a Calendly widget. No IT involvement required. Your AI companion is live and every attendee who lands there gets instant, intelligent answers.

Every event app tells attendees what's happening. Sidekick tells them what to do next.

A chatbot waits to be asked. Spark is trained on your event and delivers contextually intelligent answers — because it was never built with a generic knowledge base.
Capability
Sidekick Spark
Basic Chatbot
Static FAQ Page
Trained on your specific event content
Yes — your agenda, speakers, FAQs, venue
Generic rules-based responses
Manual copy, no intelligence
Understands natural language questions
AI-powered, any question format
Partial — keyword matching only
Search or scroll required
Works alongside existing event app
Cvent, Bizzabo, Swoogo — no conflict
Varies
Yes
Setup time
Under 10 minutes
Days to weeks
Hours
Free to start
1,000 free credits, no card
Rarely
Yes
Path to full AI event experience
Clear upgrade to Launch & Frontier
Dead end
Dead end

Why Sidekick Spark?

Every event app tells attendeeswhat's happening. Sidekick tells them what to do next. Spark is trained on your event and delivers contextually intelligent guidance.

Trained on your event, not the internet
Spark learns your agenda, speakers, venue details, policies, and FAQs. It answers with confidence because it was built for your event — not a generic knowledge base. Upload a PDF, paste text, or connect a URL. Spark handles the rest.
Captures the highest-intent moment
Your website gets its biggest traffic spike in the 2–3 weeks before the event. Right now that window goes to waste. Spark turns it into a concierge experience that sets the tone for your entire event — before attendees ever walk in the door.
Consistent at any scale
Whether it's the first attendee or the ten-thousandth, Spark gives the same excellent answer. No inconsistency. No support queue. No burned-out event team. Built for events at the scale of Dreamforce. Ready for yours.
Dramatically fewer support emails
The questions that flood your inbox every cycle — Spark handles them automatically. Most teams report a 60%+ reduction in pre-event support volume. Your team can focus on running the show.
FOR ENTERPRISE TEAMS
Running large-scale events?
See how Sidekick’s agentic AI can power your next flagship conference. We’ll walk you through a live demo tailored to your event program.
Schedule a Demo
FOR SELF-SERVE TEAMS
Ready in under 10 minutes
Start with Sidekick Spark. Free, no credit card, no IT required. Embed AI on your event website today and upgrade to the full platform when you’re read.
Start Free with Spark

FAQs

Everything you need to know before adding Spark.

What do I get with the 1,000 free trial credits?

You get the full Sidekick Spark platform — no feature lockouts, no watered-down experience. 1,000 credits is enough for a real test event: approximately 80 attendees with basic session and speaker data. No credit card is required to start. Card capture is only triggered when your trial expires or when you're ready to commit to a paid credit package.

How is Spark different from the chatbot we already have?

You get the full Sidekick Spark platform — no feature lockouts, no watered-down experience. 1,000 credits is enough for a real test event: approximately 80 attendees with basic session and speaker data. No credit card is required to start. Card capture is only triggered when your trial expires or when you're ready to commit to a paid credit package.

We're already using Cvent / Bizzabo / Swoogo. Does Spark conflict with that?

You get the full Sidekick Spark platform — no feature lockouts, no watered-down experience. 1,000 credits is enough for a real test event: approximately 80 attendees with basic session and speaker data. No credit card is required to start. Card capture is only triggered when your trial expires or when you're ready to commit to a paid credit package.

How long does setup actually take?

You get the full Sidekick Spark platform — no feature lockouts, no watered-down experience. 1,000 credits is enough for a real test event: approximately 80 attendees with basic session and speaker data. No credit card is required to start. Card capture is only triggered when your trial expires or when you're ready to commit to a paid credit package.

What content does Spark need to get started?

You get the full Sidekick Spark platform — no feature lockouts, no watered-down experience. 1,000 credits is enough for a real test event: approximately 80 attendees with basic session and speaker data. No credit card is required to start. Card capture is only triggered when your trial expires or when you're ready to commit to a paid credit package.

What happens when I outgrow Spark?

You get the full Sidekick Spark platform — no feature lockouts, no watered-down experience. 1,000 credits is enough for a real test event: approximately 80 attendees with basic session and speaker data. No credit card is required to start. Card capture is only triggered when your trial expires or when you're ready to commit to a paid credit package.

READY TO LAUNCH?

Your attendees are already on your website. Give them something better.

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