The Challenge: Too Rigid, Too Basic, or Too Late

As one of the world’s most recognized technology brands, Atlassian’s events team needed more than just another off-the-shelf event app—they needed a partner that understood the fast-moving, high-impact nature of their portfolio while maintaining the ability to self edit on the fly when needed.

In 2023, the team found themselves limited by the event apps available on the market. While some met their needs by supporting enterprise events, they lacked flexibility and the ability for the team to independently manage their events without having to rely on the app provider.  Other options were lightweight, generic apps that didn’t offer extensive branding and customization capabilities that would reflect Atlassian’s strong brand presence and visual identity.

With the lack of suitable options on the market, the team explored taking a PWA (Progressive Web App) route by building their own hybrid experience through custom development. While it solved some surface-level problems, the trade-offs quickly became clear. Branding limitations persisted, development hours and costs piled up, and most importantly, users still missed the experience of having a true, native app.

“We’d look at our pros and cons list and say, ‘Okay, this checks a lot of boxes… but it’s not Rachel,’” laughed Lauren, referencing the iconic Friends quote. “It wasn’t the right fit—and we knew it.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

The Solution: Agile Tech That Understands the Demands of the Industry

When Atlassian discovered Amego, everything shifted. It wasn’t just the product that stood out—it was the intention behind it. Built by people who had been in their shoes, Amego’s team understood the pace, pressure, and expectations that come with running global enterprise events.

“What drew us in was the combination of control and partnership,” said Lauren. “We wanted to move fast, but we also wanted support when we needed it—and we got both.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

With Amego, Atlassian could:

• Remain agile by updating their events on the fly via the CMS and on their own timelines, not a vendor’s.
  
• Design an experience that matched their brand, down to the hex codes of the celebratory gamification confetti.
  
• Integrate deeply with their event management system (EMS) ensuring attendee, session, speaker and sponsor data flowed seamlessly between platforms.
  
• Collaborate closely with product teams, co-creating new features like the attendee game, Quest.
  

And to top it all off, Atlassian saw the fastest security approval they’d ever had from a vendor—thanks to Amego’s transparent documentation and proactive privacy processes.

“That alone saved us months,” Lauren emphasized. “Security is usually where things stall, but with Amego, it was smooth sailing.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

“Amego is our Goldilocks solution—agile enough for our team to move fast, customizable enough to feel like our brand, and built by people who know exactly what enterprise event teams need. It’s not just a tool. It’s a true partner.”
‍
— Lauren Wolf, Sr. Event Strategist, Atlassian

The Results: Better Data, Happier Attendees, Fewer Headaches

Once deployed, the results spoke volumes. Not only to the success of the partnership, but to the return on experience across all stakeholder groups.

Elevated Attendee Engagement

Amego helped Atlassian’s team unlock higher attendee satisfaction and interaction through engagement features designed for modern connections:

• With session surveys being instantly accessible after check-in, response rates increased 10x from previous events.
  
• The Attendee Quest, a gamified challenge encouraging interaction on-site, became a highlight feature—built in partnership between Amego and Atlassian
  

Networking tools were introduced with optional opt-in, making meaningful connections easier to spark without being intrusive.

Clean, Intuitive Adoption

One of the most telling indicators of success on event D-Day? Silence.

“We have a mobile app support desk at events, but barely anyone shows up,” Lauren noted. “The app just works. It’s easy to download, intuitive to use, and doesn't require hand-holding.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

Streamlined Operations

With a deep integration with their event management system (EMS) and backend control, the Atlassian team could manage updates on the fly—eliminating the days of waiting for vendor sprint cycles or CMS limitations. And when it came to analytics, everything was centralized and presentation-ready.

Features They Loved‍

“I’ve worked with many on the Atlassian team and consider them a powerhouse in the events industry.  It’s an honor to have them as a customer and see them make Amego such a centerpiece of their program.  They remain one of our most trusted customer advisors.”
‍
— Scott Owens, CEO and Founder, Amego (ex-Salesforce, ex-ServiceNow)

How the Braindate Partnership Made Human Connection Effortless

By partnering with Braindate, collaboration went beyond a surface-level link. Atlassian paired Amego’s mobile event app with Braindate's event networking technology to give attendees a powerful, unified experience.

How Amego + Braindate Partner for Success:

• Seamless access: Attendees can discover, join, and manage braindates directly from their personalized app agenda.
• Unified experiences: From scheduling to peer learning, every interaction flows smoothly without having to switch between apps.
• ‍Extra engagement: Amego’s allows event organizers to gamify braindates, boosting participation in braindates.

By supporting the human connections that matter most, technology can help create lasting memories for attendees.