The Challenge: A Fragmented Experience and Complex Tech Stack

When Tara Shuert joined Cloudflare, she inherited a fast-growing events portfolio with ambitious global plans and no unified technology to support it. The team ran multiple concurrent programs, from internal sales kickoffs to Cloudflare Connect events spanning London, Sydney, and New York City.

But the tools in place weren’t keeping up with Cloudflare’s growing event tech needs. Their earlier events ran without a proper app, data lived in silos, and attendee experiences weren’t consistent from one event to the next.

“We needed a modern tech stack where every tool communicated with each other. The app couldn’t be another silo; it had to fit within our ecosystem.”
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— Tara Shuert, Principal Events Manager, Cloudflare

When it was time to launch Cloudflare’s first-ever global Connect in Las Vegas with more than 2,500 customers in attendance, the team needed a technology partner who could match their scale and sophistication.

The Solution: Amego Becomes the Hub

After evaluating five different mobile event apps, Cloudflare selected Amego for its flexibility, partnership-driven model, and commitment to enterprise integration.

With Amego, Cloudflare was able to:

• Fully integrate with wider tech stack - Automatically unify data across systems with bi-directional dataflow and eliminating manual work.
• End-to-end support - Amego gets event professionals and took on the Year 1 setup so the Cloudflare team could focus on registration, logistics, and sponsor execution.
• Maintain control with full CMS access - Quick updates when needed without compromising security or design.
• Comprehensive Branding - Deliver a branded, intuitive attendee app that reflects Cloudflare’s global identity.
• Granular Attendee Experience Segmentation - Personalize content through conditional logic and role-based tracks that guided attendees to the right sessions and certifications.

“Amego didn’t just hand us the keys and walk away. They built the app with us while we focused on bigger fires. It made all the difference.”
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— Tara Shuert, Principal Events Manager, Cloudflare

“We put Amego through our full vendor security review, and they passed with flying colors. They’ve earned their place in our tech stack. And more importantly, they’ve earned our trust.”

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— Tara Shuert, Principal Events Manager, Cloudflare

The Results: From Adoption to Accountability

Amego quickly became more than just an app. It became Cloudflare’s event partner and backbone, connecting attendees, internal teams, and insights across regions.

Year 1: Build & Prove

In the first year with Amego, Cloudflare: 

• Launched their first unified event app for global use.
• Focused on adoption and reliability with agendas, FAQs, and alerts in one place.
• Established trust and a consistent experience for their event attendees.
  

Year 2: Scale & Segment

Following the first year of adopting Amego as their event app, their event team:

• Expanded the app usage across their event portfolio
• Introduced survey workflows and in-app feedback collection.
• Boost event engagement with a fully branded gamification experience.

Scaling app implementation resulted in a 98% adoption rate for their sales kickoff with an average session rating of 4.65+/5 and zero technical issues across multi-track events.

Features They Lean On

“Our SKOs were a huge win. Everyone went where they were supposed to go, completed surveys, and we had the data to prove it. We couldn’t have done that without Amego.”

— Tara Shuert, Principal Events Manager, Cloudflare

As Cloudflare Connect scaled to Las Vegas, the app evolved with it - REGISTER HERE! 

• A branded Passport Program for sponsor engagement.
• In-app gamification to drive traffic for more than 30 sponsors.
• An elevated experience with a modular home screen and new alert system all within the app.

“This is the year we go all in. The app isn’t just a tool; it’s at the center of the event experience.”
— Tara Shuert, Principal Events Manager, Cloudflare