The AI Event Companion Built Into Your Event App

Sidekick™ is Amego’s AI agentic AI layer, built directly into the attendee experience to deliver personalized guidance, recommendations, networking, and real-time support throughout an event.
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Sidekick AI feed

The First-Of-Its-Kind Native AI Event Companion

Sidekick™ is built directly into the Amego attendee experience, not bolted on as a separate chatbot or standalone tool. Because it works natively across the event app, Sidekick can use attendee profiles, agendas, sessions, networking opportunities, sponsor content, and real-time event context to deliver more relevant guidance throughout the event.

What makes Sidekick unique:
  • An event schedule builder that fills itself based on attendee interests
  • Personalized content streams, not generic agendas
  • AI matchmaking that connects attendees with people, content, and sponsors they actually care about
  • Wayfinding and location-aware alerts that guide attendees through the event space
  • A platform that learns and adapts in real time as attendees explore and engage
  • Always on, always connected to the event, and available where attendees already are.

Instead of scrolling endlessly through sessions, maps, and sponsor lists, Sidekick does the work for you. Sidekick's AI-infused feed surfaces what matters most in the moment by building personalized agendas, guiding attendees with location-aware nudges, and matching them with the right people, sessions, and sponsors. The result is higher attendee engagement and a smoother flow for event organizers.

where sidekick lives today

Two Surfaces, One AI

Sidekick works across your event website and your mobile app. Attendees get a consistent, intelligent experience wherever they engage - and every interaction draws from the same credit pool.

Sidekick™ Spark for Your Event Website

An AI companion trained on your event and embedded on your event website. Guides attendees through sessions, logistics, speakers, and relevant content for your event, before it even starts.
Embeds with one line of code
Trained on your event content
Free to start
No credit card required
Try Spark for Free

Sidekick ™ in the Mobile Event App

AI becomes the primary interface inside your event app. Personalized feed, matchmaking, smart agendas, and real-time recommendations.
Sidekick AI feed replaces static navigation
Predictive agenda builder
AI matchmaking for networking, session, and sponsor recommendations
Location-aware nudges
Add AI to your Event
Shared Credits, every surface. Whether an attendee asks Spark a question on your website or Sidekick recommends a session in the app — it all draws from the same AI credit pool.

How SidekickAI Works

Sidekick guides every attendees before, during and after your event. The attendee journey begins on your event website, before anyone downloads an app. Spark covers that window. Then Sidekick AI takes over in the mobile app the moment attendees arrive.

New
Pre-Event

Sidekick Spark

AI answers attendee questions about sessions, logistics, and speakers berfore they ever download the app. Embeds with one line of code.

During Event
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Sidekick Now

Attendees get just-in-time nudges to head to their next session, explore a recommended sponsor, or connect with a new peer.

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Sidekick Here

Paired with Crowd Connected beacon technology, Sidekick delivers location-based alerts such as demos, sponsors, or networking opportunities within steps of where the attendee is.

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Sidekick Orchestrate

Sidekick gets familiar with an attendee’s entire journey and identifies gaps in schedules to fill with suggested activities, ensuring popular sessions or surprise experiences are never missed.

AI smart networking
AI-Powered Event Networking & Matchmaking

Smarter Networking, Smarter Data

Events thrive on connections, and Sidekick is designed to make them easier and more meaningful.

  • AI-Powered recommendations match attendees to sessions, sponsors, and peers to make the most of their experience.
  • Interest tagging tracks attendee interests and behaviors during the event for smarter recommendations.
  • Profile enhancement that enriches attendee profiles with AI tags that can later fuel lead scoring, sponsor insights, data transferred to integrated CRMs.

Organizers walk away from the event with data-rich insights that show what attendees were interested in, enabling more effective follow-up. Attendees leave with an experience tailored to their interests, with fewer missed opportunities.

Explore Networking

Configure AI Your Way

Configure Sidekick around your event, audience, data, and AI requirements. Event teams can control how the companion behaves, what information it uses, and how AI is applied across the attendee experience.
See Amego Admin

Glow Styles

Select glow effects to match your event's aesthetic.

Card Management

Control which Sidekick cards appear, their order, and when they trigger during the event.

BYOLLM

Connect your own ChatGPT, Gemini, or Claude deployment for full data privacy and control.  Only available for Enterprise.
*Only available for Enterprise

Knowledge Sources

Upload event-specific documents, URLs, and data files to train Sidekick on your unique event.

Audience Targeting

Show different AI content to different attendee segments based on role, interests, and behavior.

Every Event Hero Needs a Sidekick

Adopting AI is Hard. Amego Makes It Easy

Bringing AI into a live event shouldn’t require event teams to become AI experts. Amego handles the technology behind Sidekick so your team can focus on the attendee experience.
Learn More

Built into the Platform

Sidekick works within the Amego ecosystem, reducing the need to stitch together another standalone AI tool.

Supported From Setup to Show Floor

Amego helps teams configure, launch, and manage Sidekick so AI becomes part of the event experience without becoming another operational burden.

AI event app

Designed for Event Teams

Configure content, experiences, and AI behavior through familiar event workflows rather than building everything from scratch.

Enterprise-Ready by Design

Sidekick combines AI flexibility with the security, governance, and controls enterprise event programs require.

Why Event Leaders Are Choosing Sidekick

Sidekick helps attendees spend less time searching and more time experiencing the event. By turning real-time event and attendee context into personalized guidance, Sidekick helps people discover relevant sessions, sponsors, connections, and experiences while giving event teams a more intelligent way to guide the attendee journey at scale.

  • Better session discovery: Personalized recommendations help attendees find relevant sessions and make better use of open time in their schedules.
  • More relevant recommendations: Sidekick brings forward sessions, people, sponsors, activations, and content based on attendee interests and real-time event context.
  • More sponsor discovery: Contextual sponsor cards and timely recommendations help relevant attendees discover booths, activations, and sponsored experiences throughout the event.
  • Less searching, more experiencing: Instead of making attendees dig through agendas, directories, and content, Sidekick proactively surfaces useful information when it matters.
  • Real-time personalization: Recommendations can evolve throughout the event based on attendee interests, schedules, activity, and changing event context.
  • Smarter attendee insights: AI-enriched attendee profiles give event teams more context around interests and engagement that can support reporting, follow-up, and integrated CRM workflows.
event app messagingAI attendee event app SidekickSidekick
Event app AIcustom AI event app

Testimonials

Don't take our word for it. See what our customers say.
We've stopped guessing. The
dashboard is the first tab I open at 7am and the last one I close at midnight.
MR
Director of Events
Enterprise software conference ·
8,000 attendees
Sidekick caught a sponsor
underperforming on day two.
We moved their booth on day three and saved the renewal.
JL
Head of Sponsorships
B2B SaaS user conference · 12,500
attendees
58% survey completion native, vs. 12% over email last year. The post-event board deck practically writes itself.
SC
VP, Field Marketing
Global tour series · 14 cities, 22,000
attendees

Frequently Asked Questions

What is an AI event companion?

An AI event companion is an intelligent assistant designed to guide attendees throughout an event using real-time context, event content, and attendee preferences. Unlike a basic chatbot that waits for a question, Sidekick™ can proactively surface relevant sessions, networking opportunities, sponsors, reminders, and recommendations based on what each attendee needs in the moment.

How is an AI even companion different from an event chatbot?

Traditional event chatbots primarily respond when an attendee asks a question. An AI event companion can use event and attendee context to provide more proactive, personalized guidance. Sidekick helps attendees discover what to do next, who to meet, and what may be relevant to them without relying entirely on manual searches or prompts.

Can Sidekick integrate with our own AI technology?

Yes. You can use Amego’s AI or plug in your own preferred large language model. This gives you flexibility, control, and alignment with your internal AI strategy and protocols.

What can Sidekick™ do for event attendees?

Sidekick can help attendees discover relevant sessions, build smarter schedules, find networking opportunities, navigate event content, receive timely recommendations, discover sponsors and activations, and get guidance throughout the event. Because it works with the context of the event and attendee experience, recommendations can become more relevant as the event unfolds.

Can Sidekick help attendees network?

Yes. Sidekick can use attendee and event context to surface relevant networking opportunities and help people discover connections they may not have found on their own. AI-powered matchmaking works alongside Amego's attendee profiles, networking, and meeting tools to make networking more intentional and useful.

What benefits does Sidekick provide for event organizers?

Event teams can scale personalization without adding extra work or staff. Sidekick automates attendee guidance, improves event flow, and delivers engagement analytics that prove return.

This positions your event brand as an innovator, not just another conference with an app.

How does Sidekick help sponsors get more ROI?

Sponsor profile cards and location-driven nudges drive qualified booth traffic. Engagement insights show how attendees interacted with sponsors, making it easy to prove ROI and even adds opportunities for event sponsorship teams to monetize premium placements.

What kinds of cards can Sidekick showcase?

Sidekick cards are highly flexible. They can highlight everything from sessions, speakers, and sponsor booths and even food options nearby. This gives experiential marketers and event organizers endless possibilities to engage attendees in creative, contextual ways.

How can event organizers and sponsorship teams use Sidekick to generate revenue?

Sidekick opens new monetization opportunities by allowing sponsors to appear in contextual cards, proximity alerts, and attendee feeds. Organizers can sell premium placements, spotlight campaigns, and provide detailed engagement analytics that prove value to sponsors.

Does Sidekick work inside the mobile event app?

Yes. Sidekick is built directly into Amego's mobile event experience, allowing attendees to access AI-powered recommendations and guidance without leaving the event app. Sidekick can also extend to the event website through Sidekick™ Spark, creating a connected experience before attendees arrive onsite.

Can I use the Amego app without Sidekick?

Yes. Sidekick is a flexible add-on to the Amego event app. Event organizers can choose to use the classic Amego app on its own or enhance it with Sidekick’s AI-powered features. Attendees can also switch seamlessly between the classic app and the Sidekick powered app, so no one is forced into an experience they don't want.

What's the difference between an AI event companion and an event chatbot?

Sidekick acts instead of just answering. Unlike a traditional event chatbot that waits for a question, Sidekick proactively delivers personalized recommendations, real-time nudges, and location-aware guidance throughout the event.

Learn how agentic AI differs from traditional event chatbots.

FOR ENTERPRISE TEAMS
Running large-scale events?
See how Sidekick’s agentic AI can power your next flagship conference. We’ll walk you through a live demo tailored to your event program.
Schedule a Demo
FOR SELF-SERVE TEAMS
Ready in under 10 minutes
Start with Sidekick Spark. Free, no credit card, no IT required. Embed AI on your event website today and upgrade to the full platform when you’re ready.
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Give Your Attendees The Event Companion They Deserve.

Sidekick brings intelligence, guidance, and personalization in the palm of every conference attendee.

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