Atlassian Discovers Its Goldilocks App: Built for Agility, Engagement, and Scale

The Challenge: Too Rigid, Too Basic, or Too Late

As one of the world’s most recognized technology brands, Atlassian’s events team needed more than just another off-the-shelf event app—they needed a partner that understood the fast-moving, high-impact nature of their portfolio while maintaining the ability to self edit on the fly when needed.

In 2023, the team found themselves limited by the event apps available on the market. While some met their needs by supporting enterprise events, they lacked flexibility and the ability for the team to independently manage their events without having to rely on the app provider.  Other options were lightweight, generic apps that didn’t offer extensive branding and customization capabilities that would reflect Atlassian’s strong brand presence and visual identity.

With the lack of suitable options on the market, the team explored taking a PWA (Progressive Web App) route by building their own hybrid experience through custom development. While it solved some surface-level problems, the trade-offs quickly became clear. Branding limitations persisted, development hours and costs piled up, and most importantly, users still missed the experience of having a true, native app.

“We’d look at our pros and cons list and say, ‘Okay, this checks a lot of boxes… but it’s not Rachel,’” laughed Lauren, referencing the iconic Friends quote. “It wasn’t the right fit—and we knew it.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

The Challenge: Too Rigid, Too Basic, or Too Late

As one of the world’s most recognized technology brands, Atlassian’s events team needed more than just another off-the-shelf event app—they needed a partner that understood the fast-moving, high-impact nature of their portfolio while maintaining the ability to self edit on the fly when needed.

In 2023, the team found themselves limited by the event apps available on the market. While some met their needs by supporting enterprise events, they lacked flexibility and the ability for the team to independently manage their events without having to rely on the app provider.  Other options were lightweight, generic apps that didn’t offer extensive branding and customization capabilities that would reflect Atlassian’s strong brand presence and visual identity.

With the lack of suitable options on the market, the team explored taking a PWA (Progressive Web App) route by building their own hybrid experience through custom development. While it solved some surface-level problems, the trade-offs quickly became clear. Branding limitations persisted, development hours and costs piled up, and most importantly, users still missed the experience of having a true, native app.

“We’d look at our pros and cons list and say, ‘Okay, this checks a lot of boxes… but it’s not Rachel,’” laughed Lauren, referencing the iconic Friends quote. “It wasn’t the right fit—and we knew it.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

The Solution: Agile Tech That Understands the Demands of the Industry

When Atlassian discovered Amego, everything shifted. It wasn’t just the product that stood out—it was the intention behind it. Built by people who had been in their shoes, Amego’s team understood the pace, pressure, and expectations that come with running global enterprise events.

“What drew us in was the combination of control and partnership,” said Lauren. “We wanted to move fast, but we also wanted support when we needed it—and we got both.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

With Amego, Atlassian could:

• Remain agile by updating their events on the fly via the CMS and on their own timelines, not a vendor’s.
  
• Design an experience that matched their brand, down to the hex codes of the celebratory gamification confetti.
  
• Integrate deeply with their event management system (EMS) ensuring attendee, session, speaker and sponsor data flowed seamlessly between platforms.
  
• Collaborate closely with product teams, co-creating new features like the attendee game, Quest.
  

And to top it all off, Atlassian saw the fastest security approval they’d ever had from a vendor—thanks to Amego’s transparent documentation and proactive privacy processes.

“That alone saved us months,” Lauren emphasized. “Security is usually where things stall, but with Amego, it was smooth sailing.”

— Lauren Wolf, Sr. Event Strategist, Atlassian

“Amego is our Goldilocks solution—agile enough for our team to move fast, customizable enough to feel like our brand, and built by people who know exactly what enterprise event teams need. It’s not just a tool. It’s a true partner.”
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— Lauren Wolf, Sr. Event Strategist, Atlassian