success stories

Scales Global Events with Amego: Speed, Flexibility & Flawless Brand Execution

When Gen Hall took the reins on global event operations at Palo Alto Networks, she faced a massive mandate: unify the tech stack, streamline mobile event apps, and scale the experience across global regions—fast.

Company
Palo Alto Networks
Industry
Cybersecurity
Event types
Flagship conference, global tours, regional events
Scale
20+ global events
Amego products
Fully branded event app, Amego Admin
Team
Global event

20+

global events on one app

10x

more survey

1

team managing every event in Amego Admin
“We are thrilled with Amego! The mobile app has exceeded our expectations, elevated our events to an entirely new level of engagement and success. The collaborative relationship we've built with Amego has been instrumental in this achievement, and we look forward to continuing our partnership”

— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks

The Challenge: Fast-Moving Events, Complex Tech Stack, Global Reach

When Gen Hall took the reins on global event operations at Palo Alto Networks, she faced a massive challenge: unify the tech stack, streamline mobile event apps, and scale the experience across global regions—fast. The first roadblock? Three events scheduled within a month—two Ignite on Tour stops and a high-profile RSA Conference presence. That meant that the event app needed to deploy—yesterday, while seamlessly integrating with their newly preferred event management system, Swoogo, preserving brand polish, and accommodating both public and internal use cases. “We didn’t have an event app before, and we were under pressure to roll something out quickly that looked and felt like Palo Alto Networks—enterprise-ready, modern, and scalable,” said Gen.

The Solution: A High-Speed Launch Pad for Global Events

Enter Amego, a sleek, self-service event app platform chosen for its perfect blend of speed, flexibility, world class support, and enterprise-grade integrations. Within just two weeks of selecting Amego, Palo Alto Networks had its first event app go live. The collaboration between Gen’s team, the amazing partners at BW Events, and Amego’s onboarding team was seamless. According to Gen, “It was all hands on deck, and the result was better than I could’ve hoped.”

Key features Palo Alto Networks leaned on:

  • Branded container app containing both public and internal events, giving all the events a singular branded app feel
  • Cloning tools to quickly duplicate events
  • A powerful integration with their event management system for registration and a fast, continual two-way data sync
  • Engagement features like surveys, polls, gamification, and more
  • Flexible vendor relationship via BW Events and ITA for global contracting
  • Next-level account management for an ongoing partner relationship and human-first support

“So much can be done self-service, and having our Account Manager on my side felt like I had a secret weapon,” Gen shared.

“Amego is as perfect as it gets for what we need. The flexibility, the speed, the people—Courtney, AK, Kendra—they’re just amazing. Our events look like they belong to a top-tier tech company, and that’s exactly what we needed.”

— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks

The Results: Internal Adoption, Attendee Engagement, and a Platform to Grow With

Despite launching during a whirlwind, the results were immediate:

  • The app clocked up to a 99% adoption rate at some of their events
  • Positive stakeholder feedback for elevating the event experience and boosting attendee perception
  • A newfound ability to scale globally, with EMEA already onboarding and APAC next in line
“The feedback—internally and externally—has been incredible. And now that we’ve proven the model, it’s only going to get bigger.”

— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks
“We are thrilled with Amego! The mobile app has exceeded our expectations, elevated our events to an entirely new level of engagement and success. The collaborative relationship we've built with Amego has been instrumental in this achievement, and we look forward to continuing our partnership”

— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks

The Challenge: Fast-Moving Events, Complex Tech Stack, Global Reach

When Gen Hall took the reins on global event operations at Palo Alto Networks, she faced a massive challenge: unify the tech stack, streamline mobile event apps, and scale the experience across global regions—fast. The first roadblock? Three events scheduled within a month—two Ignite on Tour stops and a high-profile RSA Conference presence. That meant that the event app needed to deploy—yesterday, while seamlessly integrating with their newly preferred event management system, Swoogo, preserving brand polish, and accommodating both public and internal use cases. “We didn’t have an event app before, and we were under pressure to roll something out quickly that looked and felt like Palo Alto Networks—enterprise-ready, modern, and scalable,” said Gen.

The Solution: A High-Speed Launch Pad for Global Events

Enter Amego, a sleek, self-service event app platform chosen for its perfect blend of speed, flexibility, world class support, and enterprise-grade integrations. Within just two weeks of selecting Amego, Palo Alto Networks had its first event app go live. The collaboration between Gen’s team, the amazing partners at BW Events, and Amego’s onboarding team was seamless. According to Gen, “It was all hands on deck, and the result was better than I could’ve hoped.”

Key features Palo Alto Networks leaned on:

  • Branded container app containing both public and internal events, giving all the events a singular branded app feel
  • Cloning tools to quickly duplicate events
  • A powerful integration with their event management system for registration and a fast, continual two-way data sync
  • Engagement features like surveys, polls, gamification, and more
  • Flexible vendor relationship via BW Events and ITA for global contracting
  • Next-level account management for an ongoing partner relationship and human-first support

“So much can be done self-service, and having our Account Manager on my side felt like I had a secret weapon,” Gen shared.

“Amego is as perfect as it gets for what we need. The flexibility, the speed, the people—Courtney, AK, Kendra—they’re just amazing. Our events look like they belong to a top-tier tech company, and that’s exactly what we needed.”

— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks

The Results: Internal Adoption, Attendee Engagement, and a Platform to Grow With

Despite launching during a whirlwind, the results were immediate:

  • The app clocked up to a 99% adoption rate at some of their events
  • Positive stakeholder feedback for elevating the event experience and boosting attendee perception
  • A newfound ability to scale globally, with EMEA already onboarding and APAC next in line
“The feedback—internally and externally—has been incredible. And now that we’ve proven the model, it’s only going to get bigger.”

— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks

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