When Gen Hall took the reins on global event operations at Palo Alto Networks, she faced a massive mandate: unify the tech stack, streamline mobile event apps, and scale the experience across global regions—fast.
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“We are thrilled with Amego! The mobile app has exceeded our expectations, elevated our events to an entirely new level of engagement and success. The collaborative relationship we've built with Amego has been instrumental in this achievement, and we look forward to continuing our partnership”
— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks
When Gen Hall took the reins on global event operations at Palo Alto Networks, she faced a massive challenge: unify the tech stack, streamline mobile event apps, and scale the experience across global regions—fast. The first roadblock? Three events scheduled within a month—two Ignite on Tour stops and a high-profile RSA Conference presence. That meant that the event app needed to deploy—yesterday, while seamlessly integrating with their newly preferred event management system, Swoogo, preserving brand polish, and accommodating both public and internal use cases. “We didn’t have an event app before, and we were under pressure to roll something out quickly that looked and felt like Palo Alto Networks—enterprise-ready, modern, and scalable,” said Gen.

Enter Amego, a sleek, self-service event app platform chosen for its perfect blend of speed, flexibility, world class support, and enterprise-grade integrations. Within just two weeks of selecting Amego, Palo Alto Networks had its first event app go live. The collaboration between Gen’s team, the amazing partners at BW Events, and Amego’s onboarding team was seamless. According to Gen, “It was all hands on deck, and the result was better than I could’ve hoped.”

“So much can be done self-service, and having our Account Manager on my side felt like I had a secret weapon,” Gen shared.
“Amego is as perfect as it gets for what we need. The flexibility, the speed, the people—Courtney, AK, Kendra—they’re just amazing. Our events look like they belong to a top-tier tech company, and that’s exactly what we needed.”
— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks

Despite launching during a whirlwind, the results were immediate:
“The feedback—internally and externally—has been incredible. And now that we’ve proven the model, it’s only going to get bigger.”
— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks
“We are thrilled with Amego! The mobile app has exceeded our expectations, elevated our events to an entirely new level of engagement and success. The collaborative relationship we've built with Amego has been instrumental in this achievement, and we look forward to continuing our partnership”
— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks
When Gen Hall took the reins on global event operations at Palo Alto Networks, she faced a massive challenge: unify the tech stack, streamline mobile event apps, and scale the experience across global regions—fast. The first roadblock? Three events scheduled within a month—two Ignite on Tour stops and a high-profile RSA Conference presence. That meant that the event app needed to deploy—yesterday, while seamlessly integrating with their newly preferred event management system, Swoogo, preserving brand polish, and accommodating both public and internal use cases. “We didn’t have an event app before, and we were under pressure to roll something out quickly that looked and felt like Palo Alto Networks—enterprise-ready, modern, and scalable,” said Gen.

Enter Amego, a sleek, self-service event app platform chosen for its perfect blend of speed, flexibility, world class support, and enterprise-grade integrations. Within just two weeks of selecting Amego, Palo Alto Networks had its first event app go live. The collaboration between Gen’s team, the amazing partners at BW Events, and Amego’s onboarding team was seamless. According to Gen, “It was all hands on deck, and the result was better than I could’ve hoped.”

“So much can be done self-service, and having our Account Manager on my side felt like I had a secret weapon,” Gen shared.
“Amego is as perfect as it gets for what we need. The flexibility, the speed, the people—Courtney, AK, Kendra—they’re just amazing. Our events look like they belong to a top-tier tech company, and that’s exactly what we needed.”
— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks

Despite launching during a whirlwind, the results were immediate:
“The feedback—internally and externally—has been incredible. And now that we’ve proven the model, it’s only going to get bigger.”
— Gen Hall, Sr. Manager, Global Events, Palo Alto Networks
