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Choosing the right event technology partner is just as important as choosing the right event technology. A strong partner manages platform configuration, integrations, event app implementation, and ongoing technical support to ensure a seamless attendee experience. Look for a platform-agnostic partner, like BW Events Tech, with enterprise event experience, proven integration expertise, and reliable on-site support. Pairing the right partner with an event app platform like Amego helps ensure your technology works seamlessly behind the scenes so your team can focus on delivering an exceptional attendee experience.
If you're planning an event and want to talk through the app side, talk to the Amego team. If you're still choosing a platform and a partner, BW Events Tech is a good place to start that conversation.
When it's finally time for an on-site event, all eyes are on the event tech. A great event app can't rescue a shaky setup, and a flawless event setup is wasted if attendees struggle to use the app. You need both. Somewhere between the signed contract and showtime, someone has to configure the registration platform, set up admin roles, connect the CRM, and get the mobile app into the right app stores before doors open.
That someone is your event technology partner. Choose well, and the first day of the event feels uneventful. Choose poorly, and you find out at 7:45 a.m. that the badge scan integration was never tested.
This guide covers what an event technology partner actually does, what to look for, and the questions worth asking before you sign. At Amego, we build the event app attendees use onsite, and we work alongside event tech partners like BW Events Tech, so we've seen what a good setup looks like from the inside.
An event technology partner handles the technical work between buying event software and running an event on it. That usually means four things:
When a partner takes on the first three on an ongoing basis, that's usually called event technology managed services. The best ones work as an extension of your events team. They already know your events, and they're experts in whichever platform they're implementing, so nobody has to train a new person every time you run a show.
BW Events Tech is a great example. They're an award winning platform-agnostic event tech agency that provides ongoing managed configuration of event platforms, including registration build support and integrations and API support. Because of their expert knowledge across platforms, they are really good at understanding how to make event platforms, mobile apps and integrations work together.
The app side follows a predictable path: configure, load content, test, submit, support. A good partner sets expectations for each step, including the app store review window, which is the step most teams forget to plan around. BW Event Tech's mobile app implementation service covers this path, from configuration through deployment support.
"Most event teams don't need another platform. They need someone who knows how to make the one they have work. We're platform agnostic, so we handle implementation, integrations, platform management, and mobile apps across whatever stack a client runs. And because events are seasonal, our team scales up when the workload peaks, so our clients don't have to." — Brandon Wernli, CEO, BW Events Tech
Look for a partner that is platform-agnostic, has run events at your scale, and stays reachable when something breaks live. Here's why each one matters.
Platform-agnostic. A partner tied to one platform will always recommend that platform. A technology agency that works across several can tell you which one fits your event, and which one doesn't. BW Events Tech optimizes enterprise platforms like Cvent, RainFocus, Swoogo, and Bizzabo through ongoing registration configuration, platform administration, and custom integrations, and they recommend what fits the event.
Feels like part of your team. The right partner knows your events well enough that you never re-explain them. They're experts in the tech they implement, so you don't train someone new each time, and they act like an extension of your events team, not an outside vendor.
Enterprise experience. A 200-person summit and a 10,000-person conference break in different places. Ask for examples at your size, with your kind of agenda, SSO requirements, and security review.
Integration depth. Everyone says they integrate with your CRM. Ask who built the integration, who tests it, and who fixes it when a field mapping changes the week before the event.
Support at showtime. Find out who picks up the phone during the event, and what "response time" means in minutes, not business days.
A clear handoff. Good partners document what they set up. When your team inherits an event next year, nothing should live only in someone's head.
Ask questions that make a partner show their work. These are the ones that separate a real implementation team from a good sales deck:
Where Amego fits. Amego is the event app and attendee experience platform that sits on top of your registration platform and the rest of your event tech. It's what attendees open before and during the event: the agenda, networking, and everything they need to know in one fully branded app. It works with the platform and partner setup you already have, so nothing has to be rebuilt to add it.
From there, you can add products like Sidekick, our AI companion that answers attendee questions about the agenda and the venue. And Spark, which brings that same companion to your event website so attendees get answers without downloading an app or logging in.
A partner like BW Events Tech can handle the setup behind all of it, from platform configuration and integrations to getting the app configured and deployed, so your team isn't stitching it together the week before showtime.
An event technology partner is a team that configures, administers, and integrates your event platforms and apps so your staff doesn't have to. Some also provide ongoing managed services.
Managed services are an ongoing arrangement where a partner handles platform configuration, administration, and integrations across your events, instead of a one-off project.
It typically covers configuring the app, loading content, testing on real devices, submitting to the app stores, and supporting the event while it's live.
It means the agency works across several event platforms and recommends the one that fits your event, rather than the one it resells.
New guides, benchmarks, and what we’re seeing on show floors. Written by event people, for ones running showtime.
